Red Ribbon Week: OCDE unveils virtual toolkit with activities and resources

The Orange County Department of Education has put together a toolkit to help schools host virtual events aligned with Red Ribbon Week, which starts Sunday and continues through Oct. 31.

Graphic that says Be Happy, Be Brave, Be Drug FreeFormally established in 1988, Red Ribbon Week encourages students to pursue healthy, drug-free lives. New themes are developed each year at the national, state and local levels, prompting schools to organize youth forums, health lessons, Spirit Day events, role-playing skits, art projects and other activities.

This year’s campaign will obviously look a little different. But OCDE has curated this digital storehouse with suggested activities, events, presentations, trainings, online resources and more.

Meanwhile, the Orange County Sheriff’s Department is handing out special wristbands to local students, who can wear them to qualify for discounts and prizes at a number of participating businesses this month.

Remembering Kiki

If you’re a student, educator or otherwise connected to a neighborhood school, chances are you’re familiar with Red Ribbon Week. But you might not be aware of its origin — specifically the story of the man who inspired the campaign.


DEA agent Enrique “Kiki” Camarena was abducted by armed men on Feb. 7, 1985 and later killed, inspiring the campaign now known as Red Ribbon Week.

Enrique “Kiki” Camarena was a U.S. Drug Enforcement Administration Agent working in Guadalajara, Mexico in the 1980s. On Feb. 7, 1985, Camarena, a former Marine on the trail of a multibillion-dollar drug trafficking operation, was abducted by five armed men who forced him into a car as he left his office to meet his wife for lunch.

Camarena’s body was discovered a month later in the Mexican state of Michoacan. At 37, he was survived by his wife Mika and their three children.

Shocked and heartbroken, friends and neighbors mourned the violent slaying by wearing red satin badges, and “Camarena Clubs” popped up at schools in Kiki’s hometown of Calexico. Meanwhile, parents formed coalitions to stand against drug and alcohol abuse, and some of them adopted the red ribbon as a symbol of the DEA agent’s sacrifice and a pledge to pursue drug-free lives. The movement gained national attention when club members presented the “Camarena Club Proclamation” to first lady Nancy Reagan.

Communities in California, Illinois and Virginia started encouraging students to wear red ribbons in late October, and by 1988 the National Family Partnership had organized the first national Red Ribbon Week. The eight-day event was formally chaired by President Ronald Reagan and the first lady.

Making a difference

More than 30 years later, millions annually display their red ribbons, which have come to symbolize commitments to living healthy, drug-free lives that reduce the demand for illegal drugs — and the violence that accompanies them. This year’s theme is “Be Happy. Be Brave. Be Drug Free.”

The Orange County Board of Education has endorsed Red Ribbon Week with a resolution that affirmed the importance of schools and communities launching unified and visible drug prevention programs. Board members also encouraged the commitment of time and resources to ensure the success of Red Ribbon Week and other year-round prevention strategies.

And here’s a final footnote to the story of Enrique “Kiki” Camarena. According to the Red Ribbon Week website, Camarena’s mother initially tried to dissuade him from joining the federal Drug Enforcement Administration. But Kiki believed he had found his calling.

“I’m only one person,” he said, “but I want to make a difference.”