Anaheim elementary district changes its name, launches new branding campaign

The Anaheim City School District has a new name — as of March 10, it’s the Anaheim Elementary School District.

That change follows a vote this week by the district’s Board of Education, which has also authorized a re-branding campaign to develop a new logo and identity package. The campaign is set to be led by Los Angeles-based Lentini Design & Marketing.

[Updated, July 21: The new logo is shown to the right.]

AESD_logoHeader“This is such an exciting time for our district community,” Superintendent Linda Wagner said. “We are an innovative and collaborative place where students thrive with the support of incredible teachers and cutting-edge technology.”

“The Anaheim Elementary brand makes it crystal clear who we serve and will allow our new marketing efforts to be successful and succinct,’ she said.

The Anaheim Elementary School District serves approximately 19,000 students from pre-kindergarten through grade six at 24 schools, and for decades it’s had to field questions from members of the public confused by the old name. Many have mistook it for the City of Anaheim or believed the district served middle and high schoolers.

A new district website, parent newsletter and enhanced social media presence are some of the communications strategies that will debut with the new brand in May.